Chris Martin — BJJ Black Belt, Founder of Martial Artrepreneur

Our Story

About
Us

Built by martial artists, for the combat sports industry. We don't just market this world — we live in it.

Combat Sports Brands Deserve Marketing That Understands the Culture — From the Inside.

Who We Are

The Agency Built for This World

Martial Artrepreneur LLC was founded on a straightforward premise: the combat sports industry is one of the fastest-growing business sectors in the country, and the brands inside it deserve marketing that actually understands the culture.

We are not a general marketing agency that took on a combat sports client. We are martial artists, event attendees, community members, and industry insiders who built a marketing agency specifically for this world. That distinction matters in every campaign we run, every partnership we broker, and every piece of content we create.

From startup gyms to international promotions, from insurance brokerages to travel companies — we have built brands, managed campaigns, and created media across the full spectrum of the combat sports business landscape. We bring that experience to every client engagement.

Chris and Alexandra have been traveling and shooting together for over four years — building systems, documenting events, and delivering real results for combat sports businesses across the country. That shared field experience is not a talking point. It is the foundation of how this agency operates.

The Team

Leadership

Chris Martin — BJJ Black Belt, Founder
Chris Martin in gi filming on location
Chris Martin in white gi with black belt
Chris Martin in gi pants with black belt

Chris Martin

Founder & CEO — Production, Branding & Deal Working

BJJ Black Belt — training since 2008Founded & operated two MMA gyms for 10+ yearsFounder of JiuJitsuInsurance.com20+ years licensed insurance advisorProduction & BrandingNetworking & Deal WorkingCo-contributor to published BJJ vascular injury researchCreator of the @bizjitsu brand

Chris Martin is a Brazilian Jiu-Jitsu black belt, serial entrepreneur, and one of the most connected operators in the combat sports business world. He began training BJJ in 2008 and has spent the years since building businesses at the intersection of martial arts and entrepreneurship — earning him the handle @bizjitsu and a reputation as the person who understands both the mat and the market.

Before launching Martial Artrepreneur, Chris spent over a decade as the managing founder of two mixed martial arts gyms, building them from the ground up and eventually passing them on to their employees — a testament to the culture and systems he created. That decade of hands-on gym ownership gave him an operator's understanding of what combat sports businesses actually need: not generic marketing, but strategy built by someone who has lived the grind.

Alongside his gym work, Chris founded JiuJitsuInsurance.com — a first-of-its-kind insurance brokerage serving BJJ athletes, gym owners, coaches, and event promoters nationwide. With over 20 years as a licensed insurance advisor, he identified a massive gap in the market and built the resource the community needed. The site has grown into a trusted platform for risk management education, insurance programs, and community support across the combat sports world.

Chris leads production and branding for Martial Artrepreneur — overseeing content creation, visual identity, and on-site media execution for every client engagement. He is also the agency's primary deal worker, leveraging a deep network of promoters, gym owners, sponsors, and industry insiders to open doors and close partnerships that move the needle for the brands he represents.

Chris has also co-contributed to published medical research on BJJ-related vascular injuries — specifically cervical artery dissections associated with choke techniques — reflecting his commitment to the safety and longevity of the sport he loves.

Today, through Martial Artrepreneur LLC, Chris channels everything he has built and learned into marketing and brand development for the combat sports industry. His approach is direct, his network is deep, and his passion for this world is the engine behind everything the agency does.

Alexandra King in gi — desert shot
Alexandra King on location — Route 66 journey
Alexandra King — VP Travel Coordinator & Client Services, BJJ Purple Belt

Alexandra King

Vice President — Travel Coordinator & Client Services

BJJ Purple Belt10+ years in entertainmentTravel Coordinator & Client ServicesCombat sports community advocate

Alexandra King is not just a team member — she is the connective tissue of this entire operation. With over 10 years in the entertainment industry, Alexandra brings a rare combination of creative instinct, logistical mastery, and genuine heart to everything she touches at Martial Artrepreneur.

As Travel Coordinator and Client Services Representative, Alexandra is the person who makes sure every event, every client relationship, and every on-the-road production runs without a hitch. When the mobile media office rolls out to a fight night in a different city, Alexandra has already mapped the route, confirmed the contacts, and made sure the client knows exactly what to expect. She is the reason the agency's promises become reality.

Beyond the operational excellence, Alexandra carries something that sets her apart in this industry: she is a purple belt in Brazilian Jiu-Jitsu. That is not a casual credential — a BJJ purple belt represents years of dedicated mat time, real technical understanding of the sport, and the kind of mental toughness that only gets forged through rolling. She does not just work in the combat sports world — she lives in it.

Alexandra is deeply passionate about making the Jiu-Jitsu community safer and more accessible for everyone. She believes the sport has the power to transform lives, and she brings that conviction to every client she serves and every event she helps bring to life.

When you work with Martial Artrepreneur, you work with Alexandra. And that is a very good thing.

On Location

Team in the Field

From the Golden Gate to the Mojave — this team doesn't just plan campaigns from a desk. They show up.

4+

Years Traveling & Shooting Together

100s

of Events Documented

1

Shared Mission

Alexandra King at Golden Gate Bridge — San Francisco, CA

Alexandra King

Golden Gate Bridge — San Francisco, CA

Alexandra King filming at Golden Gate Bridge — San Francisco, CA

Alexandra King

Golden Gate Bridge — San Francisco, CA

Chris Martin at Golden Gate Bridge — San Francisco, CA

Chris Martin

Golden Gate Bridge — San Francisco, CA

Chris Martin and Alexandra King filming at Golden Gate Bridge — San Francisco, CA

Chris & Alex

Golden Gate Bridge — San Francisco, CA

Alexandra King at Cadillac Ranch — Amarillo, TX

Alexandra King

Cadillac Ranch — Amarillo, TX

Chris Martin at Cadillac Ranch — Amarillo, TX

Chris Martin

Cadillac Ranch — Amarillo, TX

What Drives Us

Our Values

01

Authenticity

We live in this world. We train, we attend events, we know the community. That authenticity is the foundation of everything we build for our clients.

02

Execution

Strategy without execution is just a plan. We are operators first — we deliver campaigns, manage relationships, and produce results that show up in your business.

03

Community

Combat sports is a community, not just an industry. We build brands that belong to that community — earning trust and loyalty that advertising alone can never buy.

04

Growth

We are rainmakers. We make the connections, open the doors, and create the opportunities that accelerate growth for every brand we represent.

Work With Us

Ready to Fight for Your Brand?

Let's talk about your brand, your goals, and how we can help you grow inside the combat sports world.